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Channel: Email Preheaders
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BrontoFire: Live - Preheaders

The power to persuade a consumer to click within your message is only heightened with a Preheader.During this episode of BrontoFire, we explore the effectiveness of this email marketing element by...

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Should Pre-Headers Support Subject Lines - Take Our Test Now

My last post pushed readers like you to question the strength and cohesiveness of subject lines and content.  The test provided a peppering of brands focused around their May email campaigns. Those who...

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